I envision a future where seeking to understand strangers is the normal thing everyone does. Not having close friendships with people from other backgrounds is unusual. When grandpa says it shows weakness to acknowledge an opponent’s point of view, the kids think he’s old-fashioned.
We can make understanding others a routine, pleasant feature of modern life.
When people encounter others who are different and feel mistrust, I want them to feel curiosity instead. I am using CREATIVE CONTENT + SOCIAL CHANGE STRATEGY to make the discovery of other people’s worlds more accessible and empowering.
Content + Engagement
Good content doesn’t tell people what to think. I create media that opens a door to new perspectives with consideration of viewers’ world views.
- The CONTENT is one layer of impact. It educates, inspires, and reveals simple ways viewers can use their gifts for positive change.
- The ENGAGEMENT is a second layer. From my background in social change strategy, I use the engagement created by the content to spark new initiatives offline that grow and ripple on their own.
Iraq in Los Angeles
I am working to fund my bridge-building content and engagement full time. Each social media platform is listed below, including:
- Content style
- Output volume (funded or unfunded)
- CREATIVE: Highly produced, free form, artistic and experimental techniques
- EDUCATIONAL: Highly produced, instructional formats, presentation of ideas and information
- VÉRITÉ: Moderately produced, documentary-style, non-fiction footage of real people and events
- VLOG: Minimally produced, often self-shot, behind-the-scenes of John’s work and life
Long-term, this will be the home for long-form original videos (3 mins or more), all styles. General audience, Arabic and English-speaking.
Unfunded: Weekly or bi-weekly original videos.
Funded: Weekly original videos. Long term: will be primary home for long-form original videos.
Focus on mid- to upper ages, mostly Arabic-speaking. Mid-length videos (3 mins), stories, photos, shares, events. Creative, Vérité, Vlog styles.
Unfunded: Weekly or bi-weekly original videos, occasional shares.
Funded: Daily posts: stories, photos, shares, events. Weekly mid-length videos.
Behind-the-scenes of John’s work and life. Young to mid ages, English + Arabic. Photos, stories, 1-min videos (longer on IGTV). Vérité, Vlog styles.
Unfunded: Occasional posts (photos).
Funded: Daily posts (photos, stories, videos, IGTV
Engagement with professionals and organizations. English-speaking. Videos, written articles, photos and shares. All styles.
Unfunded: Occasional videos and articles.
Funded: Bi-weekly original videos. Bi-weekly written articles. Weekly or more shares.
Deeper dive into people and topics. Long-form (20-40 mins) audio-only. English-speaking general audience. Interview-based. Features impactful individuals and stories.
Funded: Bi-weekly episodes.
Fun and inspiring content for the next generation. Short-form mobile videos. Creative and Vlog styles.
Funded: Weekly original videos. Weekly or more shares.